These profiles have been created after research with real customers in vulnerable situations. All names have been changed.
The compound effect of her education, faith in her husband and lack of exposure to the household accounts meant that Linda missed out on the financial and technological understanding needed to uncover issues earlier. She’s now in a position where she feels totally disempowered, uncertain of how to resolve her situation.
Linda trusted her husband to make decisions in their best interests and had an inherent faith in the 'joint' approach. This was a factor in enabling abuse and manipulation to continue and has left her unsure who she can trust.
From the outside, it's easy to assume Linda is in a position to cope with her situation and can afford the support she needs. She has a pension, funds in her name, and a roof over her head. But her reality is a lack of guaranteed cash flow and ineligibility for support from the state. Her wealth does not determine her wellbeing or her ability to manage finances.
The unpredictable nature of Linda’s income and accommodation in the short term means she's particularly vulnerable regarding any potential emergencies.